Use your analytics dashboard
Your analytics dashboard shows how your store is doing: sales, orders, top products and customers, online and in person. Pick a date range and every card updates. Each number is compared with the period just before it, so you can see straight away if things are going up or down.
How to open the analytics dashboard
- In your admin, open Analytics in the sidebar, then Analytics.
- Choose a Date range: Today, Last 7 days, Last 30 days or Last 90 days. Last 30 days is the default.
- Read the Key metrics at the top, then scroll down for the details.
- Check the vs previous period badge to see the change from the period before.
What the main cards show
Key metrics shows Gross sales, Orders, Avg order value and Returning customer rate. Total sales over time draws a line of sales by day, or by hour when you pick Today.
Total sales breakdown goes from gross sales to total sales, step by step. Total sales by channel splits Online and POS. Sales by payment method shows KNET, Visa, cash and the other ways people paid.
Top products by sales lists your 10 best sellers with quantity and revenue. Orders by status, Recent orders and Orders by hour of day help you plan stock and staff.
Customer cards
Further down, you'll find New customers over time, One-time vs repeat customers, Top customers by spend and Customer cohort analysis. The cohort card shows, for the last 6 months, how many customers came back to buy again.
Things to know about the numbers
Sales count paid orders only. An unpaid cash on delivery order shows up after you mark it paid. All amounts are in your store currency.
The page is built from your latest 500 orders. The Gross profit card is a rough estimate, not based on your product costs, so use it as a guide only.
The Home page shows a quick 7-day chart that counts every order, paid or not. Its numbers can be higher than Analytics. Use Analytics when you need sales you've actually been paid for.
Questions people ask
Can I pick my own dates?
Not on this page. Choose Today, Last 7 days, Last 30 days or Last 90 days. POS Reports lets you pick From and To dates for in-store sales.
Why don't I see the Analytics menu?
It may be hidden. Open Settings and check your Navigation settings to show it again.