Connect the Meta Pixel and TikTok Pixel

Find your Meta Pixel ID

Go to business.facebook.com and open Events Manager. Under Data Sources, select your pixel or create one for your website.

Copy the Pixel ID. It is a long number, usually 15 or 16 digits.

Find your TikTok Pixel ID

Go to ads.tiktok.com. Open Assets, then Events, then Web Events, and click Manage on your pixel. Create a pixel if you don't have one yet.

Copy the Pixel ID. It starts with the letter C, followed by letters and numbers.

How to connect each pixel

1. In your Mawg3 dashboard, click Addons in the sidebar.
2. Under Analytics, open Meta Pixel or TikTok Pixel and click Install. Confirm in the window that opens.
3. Click Configure.
4. Paste your ID into Pixel ID and click Save.
5. Repeat for the second pixel if you use both platforms.
6. Open your published website, add a product to the cart and start checkout to create test events.

Events Mawg3 sends

Meta Pixel: PageView, AddToCart, InitiateCheckout and Purchase. TikTok Pixel: page views, AddToCart, InitiateCheckout and PlaceAnOrder.

Cart and purchase events include the amount and your store currency. That lets Meta and TikTok report your return on ad spend.

Check that the pixel works

For Meta, open Events Manager and use Test events, or install the Meta Pixel Helper browser extension. For TikTok, use the TikTok Pixel Helper extension or the diagnostics in Events Manager.

Ad blockers stop pixels from firing. Test in a normal browser window. If nothing shows, check the Pixel ID first, because Mawg3 skips an ID in the wrong format.

Good habits

Connect the pixel before you start spending, so the platforms learn from your first visitors.

Mention advertising pixels in your privacy policy under Settings, then Legal Policies. A Snapchat Pixel addon is also available if you advertise on Snapchat.