Send email campaigns to your customers

Who can receive your campaigns

You choose the audience for each campaign. Newsletter subscribers are people who signed up through a newsletter form on your site. Customers who opted in are shoppers who agreed to marketing emails, for example by ticking Send me news and offers at checkout.

You can pick one group or both. If someone is in both, they still get one email. Anyone who unsubscribed from your store is skipped automatically.

Open Campaigns in the sidebar and choose Emails to see your subscribers and your campaigns. A subscriber who opted out shows an Unsubscribed tag next to their email.

Create one of your email campaigns

1. Go to Campaigns, then Emails, and click New campaign. You can also click New Campaign on your Home page.
2. Type a Subject line. Keep it short and specific.
3. Add Preview text if you like. Most inboxes show it next to the subject, so use it to add a detail the subject leaves out.
4. Write your Message. It is plain text and your line breaks are kept.
5. Under Audience, tick Newsletter subscribers, Customers who opted in, or both. The number next to each shows how many people can receive it.
6. Click Save draft to keep it and come back later.

Send a test first

Click Send test in the campaign window. The email goes to the address on your Mawg3 account, marked as a test at the start of the subject. Open it on your phone and check prices, dates, links and spelling before your customers see it.

Send your campaign

When it finishes you see how many emails went out, and how many failed if any did. The status changes from draft to sent and the Recipients column shows the count. Open Rate shows - because opens are not tracked for these campaigns.

1. Open your draft from the Campaigns table with the edit (pencil) icon, or stay in the window you are writing in.
2. Click Send to followed by the number of recipients.
3. Read the Send campaign? message and click Send now. A sent campaign can't be undone.

The unsubscribe link in every email

Each email ends with a line saying why the reader got it, followed by an Unsubscribe link. It is in your store's language. Mail apps like Gmail may also show their own unsubscribe button next to your store name.

When someone unsubscribes, it applies to your store only, and your next campaigns skip them. If they sign up again later through your site, they get an email asking them to confirm first. This protects people from being added back by someone else.

Good to know

There is no scheduling. A campaign sends when you click Send now, so keep it as a draft until you are ready. You can still edit or delete a draft. A sent campaign is locked, so make a new draft if you need a correction.

You can also ask Barq AI, the assistant in your dashboard, to write a draft for you. It saves the draft only and never sends it. Review it on the Emails page and send it yourself.

For templates, images and open and click stats, install the Mailchimp add-on from Addons and paste your Mailchimp API key.