Manage newsletter subscribers

Where newsletter subscribers come from

Signup forms on your site. Many templates include a newsletter or subscribe section, often near the footer. When a visitor enters their email and taps the button, they join your list.

Your checkout. Shoppers see a Send me news and offers box when they place an order. It is unticked by default, so only shoppers who tick it are added. Ticking it also marks them as a customer who opted in to marketing emails. Their contact in Customers shows an Email opt-in tag.

Each address is added once, so signing up twice does not create a duplicate. There is no way to type addresses in by hand, which keeps the list to people who signed up themselves.

View your list

1. Open Campaigns in the sidebar.
2. Choose Emails.
3. Look at the Subscribers table. It shows each email address and the date it subscribed, with the total in the heading. Anyone who opted out has an Unsubscribed tag next to their email.

How unsubscribing works

You don't need to remove people by hand when they want to stop. Every campaign email ends with an Unsubscribe link. One click opts that address out of your store's emails, and your next campaigns skip it automatically.

The opt-out applies to your store only. If the person signs up again later through your site, they get an email asking them to confirm first. They are only added back once they click it, so nobody can be re-subscribed by someone else.

Remove a subscriber

You can still delete an address, for example a typo or a test signup. Deleting someone who unsubscribed does not undo their opt-out.

1. Go to Campaigns, then Emails.
2. Find the address in the Subscribers table.
3. Click the trash icon next to it.
4. Confirm in the Delete Subscriber window. You will see Subscriber removed.

Use your list

Send email campaigns from the Emails page with New campaign. For each campaign you choose the audience: Newsletter subscribers, Customers who opted in, or both. People in both groups get one email, and unsubscribed addresses are left out.

If you prefer Mailchimp, install the Mailchimp add-on from Addons and paste your API key. On the Mailchimp page, Sync Subscribers pushes your whole list to your Mailchimp audience, and Sync Customers does the same for your store customers. New customers are added to Mailchimp automatically when they place an order.

Grow your list the right way

Give people a reason to join. Early access to new arrivals or a subscriber-only discount code works better than a plain Subscribe button.

Put a signup form where people already look, such as your home page and footer. Then check it works: open your live site, subscribe with your own email, and confirm the address appears in the Subscribers table.

Only email people who agreed to it. Shoppers who ticked the checkout box are already in the Customers who opted in audience. Do not add customers or contacts who never asked, even if you have their address from an order.